Pilot Campaign — Plano, Texas 75025
Your business. Every mailbox in 75025. Just $383.
Hometown Flyer is cooperative neighborhood advertising. Thirty local businesses split one oversized 9×12″ flyer, and we mail it to every household in the zip code — 19,148 homes. You get your own spot on the flyer for about half what the big national coupon mailers charge.
For our pilot, send your offer to EVERY home in 75025 for just $383.
- Spots close
- Friday, November 20
- In homes by
- Wednesday, December 9
Prefer the phone? 214-235-3951
- 19,148
- Households reached in 75025 — every one of them
- 30
- Advertiser spots, with offer exclusivity in most categories
- 9×12″
- Oversized and full color — it does not disappear in the stack
See the actual flyer.
Here’s the full layout — every ad spot, every QR code, exactly as it lands in the mailbox.
A word from Brian.
“I spent years selling direct mail in Plano for one of the big national coupon brands. I saw what actually worked for local businesses and what didn’t. Hometown Flyer is the version I always wanted to be able to sell.”
Brian Carey, Founder
Prefer the phone? 214-235-3951
What $383 gets you
- Your spot on the flyer, mailed to all 19,148 homes in 75025 by USPS Every Door Direct Mail.
- Your own page on hometownflyer.com behind your QR code: an extra offer, links to your website and social profiles, and a quote form if you do home services.
- The numbers afterward: how many people scanned and visited your page, when they did it, and what they clicked.
- Your offer, protected: once you pick your offer, nobody else on the flyer can run the same deal. (Restaurants and entertainment excepted.)
- No contract. One flyer at a time, with first dibs on your spot for the next one.
- The pays-for-itself promise in most categories — how it works.
How it works
- Reserve your spot. Book a call or send the form below. We settle on your offer together, and payment of $383 holds your spot.
- Send your logo and offer. We set your spot in the flyer’s layout and build your page on hometownflyer.com.
- Spots close Friday, November 20. The flyer goes to print and into the mail.
- In homes by Wednesday, December 9. Your QR code starts counting, and you see the numbers as they come in.
You’ll know if it worked.
Every offer carries its own QR code, unique to your business. Scanning it opens your profile on our website — additional offers, a link to your site, and links to your social profiles, all in one place. And all of it is tracked, so you see how many people scanned, when they did it, and what they clicked once they got there.
The pays-for-itself promise
If your spot doesn’t pay for itself, your next one is free.
Before the flyer mails, we sit down together and work out how many new customers it takes to cover your $383, based on your average sale and your margin. If your offer falls short of that number, your spot on the next 75025 flyer is on us.
- Not available in every category.
- Your offer has to be one we agree on before print: at least 15% off or the equivalent in real value, good any day and any time, and open to every customer rather than a particular group.
- The customer target and the agreed offer are written into your payment confirmation before the flyer prints.
- We review results 60 days after the flyer is in homes, using the scan counts we report plus the redemptions you count.
- If you come up short of the target, you get your spot on the next 75025 flyer at no charge. It has no cash value, and it’s one free mailing per advertiser.
- We can’t promise any particular number of customers. What we promise is the free next spot if the agreed target isn’t met.
Meet 75025.
North Plano, bordered by Frisco, McKinney and Allen.
- 19,148
- homes on the mail routes, and every one gets the flyer
- ~$143,000
- median household income
- 2 in 3
- homes are owner-occupied
- ~7,700
- households with kids at home
- 1990–2009
- when most of the homes were built
Mailing count: USPS residential delivery points. Demographics: U.S. Census Bureau, American Community Survey 5-year estimates.
Questions
Who gets the flyer?
Every residential mailbox on every mail route in 75025 — 19,148 homes — delivered by USPS Every Door Direct Mail.
How many businesses share it?
About 30. Each business has its own spot on the flyer and its own QR code.
Can a competitor be on the same flyer?
Another business in your trade can be, with a different offer. Once you pick your offer, nobody else on the flyer can run the same deal. That doesn’t apply to restaurants or entertainment, where there’s no offer exclusivity.
What do I need to send you?
Your logo, your offer and your contact details. We set your spot in the flyer’s layout and build your page on hometownflyer.com.
When does it mail?
Spots close Friday, November 20. The flyer is in homes by Wednesday, December 9.
Is there a contract?
No. You buy one flyer at a time, and you get first dibs on your spot for the next one.
How do I pay?
Full payment of $383 holds your spot. I’ll send you a secure payment link.
Flyer #1 for Plano 75025 is filling now.
Spots close Friday, November 20. Tell me a little about your business, and tick the box if you’d like to see a mockup of your ad on the flyer.